Phase 2

External customer value mapping

Are your beliefs up to snuff with your customer's? M&O verifies the findings from the first phase to decipher what customers truly value in your service and products. By interviewing your most valued customers, we're able to gain a new perspective on how your customers really benefited from your product and service, and as such, can help us decipher what best represents your true strengths and weaknesses. With your internal and external customers' opinions in mind, we present the findings in our customer value mapping report before we proceed with phase three.